The nature of a website is simple. To exist as the face of an individual, group, or idea. More to the point, a website exists to be viewed. Whether a corporate, business, organizational, or personal website, it must first be ‘found’ on the internet, then it must be ‘accessed’.
Businesses worldwide spend hundreds of millions of dollars every month, to secure their places in search engine rankings. Whether via adwords, marketing, or promotional activities both on and offline, the simple logic behind this all, is that they want their websites to be viewed by potential customers and clients. It is an open invitation so to speak. The aim of course, is to have those very same visitors realise their need for the mentioned businesses services or products, whilst viewing the website.
Here, is where Click to Call becomes integral. When a website is browsed, by one of these potential customers or clients, they can either:
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a) Email the website – free to do
b) Abandon the website – free to do
c) Call the website – cost involved
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Using Click to Call, which is a system that allows website visitors, to initiate free telephone communications from the website, a website visitor, becomes a website participant. They become the final part of the process:
-> Business Creates Website ->
-> Business Advertising Website ->
-> Business Utilizes Click to Call ->
-> Business Reduces Website Abandonment
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From the customers point of view:
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-> Customer Seeks Product/Service ->
-> Customer Learns of Business ->
-> Customer Visits Website ->
-> Customer is Called to Action by “Click to Call” incentive
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The Result of this process:
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Customer and Business Interact at far more personal levels, than without Click to Call